Office of the Senior Vice Chancellor

Brian A. Primack, MD, PhD
Assistant Vice Chancellor for Research on Health and SocietyDirector, Center for Research on Media, Technology, and HealthAssociate Professor of Medicine, of Pediatrics, and of Clinical and Translational Science


230 McKee Pl.
Suite 600

Pittsburgh, PA 15213

Brian A. Primack, MD, PhD, is assistant vice chancellor for research on health and society. He is director of Pitt’s Center for Research on Media, Technology, and Health, which conducts research on associations among media messages, technological innovations, and health outcomes.

Dr. Primack draws from the fields of education, technology, human development, and medicine to study both positive and negative effects of media messages on health. He has focused on media’s effect on adolescent health behaviors, including the use of media literacy education in preventing adolescent smoking, underage drinking, and other harmful and risky behaviors. He aims to use this research to develop and implement educational, policy-related means that teach healthy behaviors and expose harmful media influences. He has been a leading researcher on hookah tobacco smoking, which has increased in popularity in recent years even as cigarette smoking has declined. Dr. Primack has served on several NIH study sections and holds a current standing appointment in the Community Influences on Health Behavior section.

Dr. Primack graduated from Yale University with degrees in English and mathematics before obtaining a master’s degree in education and psychology from Harvard University. He received his MD from Emory University in 1999 and completed a Pitt residency in family medicine in 2002. In 2011, he earned a PhD in clinical and translational science from the University of Pittsburgh School of Medicine.